Orange: The color of warmth and comfort
Frank Sinatra called orange the happiest color. Russian artist Wassily Kandinsky described orange as “red brought nearer to humanity by yellow.”
It is a sacred color in many Eastern religions. Hindu and Buddhist monks wear orange robes, and in Hinduism, orange represents fire and therefore purity; impurities are burned in fire.
The word orange came into the vernacular late, according to Julian Yates, professor of English and material culture studies at University of Delaware.
The color and the fruit are closely tied together; the English word for the color comes from the same word as the fruit, Yates said.
Hottest of all colors
Orange is perceived by some as the hottest of all colors, the most gregarious and fun-loving color, said Leatrice Eiseman, executive director of the Pantone Color Institute. Oranges and orange blossoms have historically been considered symbols of love and fruitfulness, she added.
“This belief started in ancient times, as it was seen as the color reflective of love, both earthly and heavenly. Greek muses wore orange, as did Bacchus, the pagan Roman god,” Eiseman said.
“In general terms, a color ascribed to a god perpetuated the hope and belief of immortality.”
Orange is also the color of fire — of molten lava in erupting volcanoes and slow-burning wood. Discovery of fire was a defining moment for mankind.
“They developed fire, a source of warmth and comfort and the end to eating raw food. What color was fire? Orange,” said Sara Petitt, faculty of fabric styling at Fashion Institute of Technology in New York. She pointed out that orange is an energetic color.–Online