AGAINST ALL ODDS
AGAINST ALL ODDS, IT IS A SUCCESS STORY
Think big goals and win big success
By Aneel Ahmed Usmani
Put your heart, mind, and soul into even your smallest acts. This is the secret of success, reads a proverb and same can be applied to the popular English daily National Courier, which has turned into a full grown publication well at par with the already prevailing names in the arena. Sometime we take decisions without considering their outcome and make efforts to prove them right. And it is here that the time factor gains added significance. It’s time which proves whether our decisions are right or wrong. But for that you make concerted efforts. The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand. The same is true in case of Daily National Courier, a newspaper which appeared on the horizon at times when the print media was a receiving end and it was not considered a wise decision to bring out another newspaper in the market. It was a big gamble to opt for newspaper in days marked by increased trend for electronic media, which is also accessible most of the time. To make a newspaper a success in such circumstances, one needed a dedicated team of journalists, layout designers and other related staff to work day in and day out to make the newspaper make a niche for itself in the existing market, where big names ruled the roost. On the outset, it seemed difficult for the publication to survive among the comity of these galore of newspapers but it was sheer hard work of the entire National Courier team that made the newspaper make a niche for itself in the market. It was way back in 2007, when the newspaper appeared on the scene and till then has never retracted on its course. Rather it has proved itself to be force to reckon with. That’s why it is very much shining on the horizon after eight years of its publication, which is more than a success saga. The most significant feature of the newspaper is that it is still employing the team which was part of its launching ceremony. The way this team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don’t play together, the club won’t be worth a dime. With little bit changes, it almost the same staff, working day in and day out to make the paper a further success. And its success can be attributed to the stuff it provides to its readers. The 8-page publication provides all the available information to its readers whose interest may range from politics to society, economy, science, health, showbiz, education and entertainment. It not only provides the readers with unbiased and objective-reporting of the events, but also provides in-depth analysis of issues of national and international interest. Human Rights issues get a special space in this newspaper as without HR awareness, we cannot maintain harmony in the society. It delivers latest news including scoops, current news,top headlines from Pakistan, World, Sports, Politics, Business and Science. And last not but the not the least is the lifestyle material depicting all the recent trends in fashion and living standards. There is still one more aspect which needs to be mentioned and that are the quality and selection of pictures. It is said that one picture is worth 1000 words. So it has been generally observed that the pictures published in National Courier conform to these standards. Entertainment news are published both daily and weekly basis as it is one of the basic features of any newspaper. Compare it with any of the available established newspapers which are in the market for over 60 years since Pakistan’s Independence, and you will be wondering how comprehensive this newspaper is indeed. It is a diverse newspaper catering to needs of all, as it raises the issues of national interest on a regular basis. With so many factors at play, its diverse readers cannot resist its temptation and have become avid readers of this newspaper, which can be gauged from the fact that it has entered eight years of its publication. To conclude one may say that since Pakistan has suffered a lot but now the entire nation is determined to collectively steer the homeland out of these problems. And this is one of the main objectives of this newspaper. This is our national objective and this newspaper has been utilizing its energies to achieve it. It must be observed that the tendency of sensationalism and negativity is not good for the society, so National Courier will continue pointing out both good and bad with a missionary zeal. The team at this newspaper is fully aware of its national obligations as they know that media can play an important role in eliminating corruption and hence one expresses the hope that it would continue to playing its positive role in this respect. Our stories mostly focus on improvement in overall situation in the country, so that the new possibilities for economic revival may emerge, taking advantage of which is the need of the hour. It may be mentioned here that the country faces resource constraints and the nation needs to be focused and united to overcome the challenges. Keeping with the modern trends, the economy had taken precedence over politics, and this what National Courier focuses on. The purpose to say is that it is fully contributing in cooperation in national efforts for strengthening of democracy, national institutions and economy. To conclude, one may refer to this beautiful proverb which says it all: Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.
Compare it with any of the available established newspapers which are in the market for over 60 years since Pakistan’s Independence, and you will be wondering how comprehensive this newspaper is indeed. It is a diverse newspaper catering to needs of all, as it raises the issues of national interest on a regular basis.
WHY DO READERS OPT FOR National Courier
AMID GALORE OF BIG NAMES IN PUBLICATIONS
* One unique feature is that every news is complete and readers are not bothered to search the remaining information on any other page.
* It gives the people with substance much, much more room to deliver a message than other new papers.
* It is an accepted newspaper as it has a decade-old successful presence in the industry.
* It offers many ways for readers, for your businesses for organizations to be involved and get boost in thei respective arenas and for individuals to remain abreast of what is going on around them.
* It allows you to establish relationships with businesses, with people, with leaders, with academicians and professionals at large and helps to get them to invest in your cause.
* People are more apt to read it because of the diverse content centered round a general theme.
* It promotes your causes, values, teachings, and advice in a much more profound way.
* You can establish yourself as an expert in your field. It helps you establish credibility.
* It will dramatically increase your name recognition. * It allows you to get your message out for free or in form of advertisement for little investment!